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Test app store screenshots

“Screenshots are the most critical element of app store pages” - James Peng, Head of Mobile App Acquisition at The Match Group. Source:App Annie

Better screenshots can lift your install rates by 35%.

AB test app store creatives

Trusted by leading mobile companies

google
kabam
wallapop
wb
zynga
ea
gsn
lumosity
lightricks
yahoo
3qd
sega
opentable
vinted
gree
playtika
lookout
twc
your app

Data from 50M users shows that testing the first two screenshots alone can lift install rates by up to 25%

On mobile, users make decisions fast. Only 33% of users will scroll through your screenshot gallery before installing, and only 5% will make it to the last image! Therefore, testing your visuals to make the best possible first impression is key to your install rates.

Marta Gui

Marta Gui

Growth Hacker at WallaPop

WallaPop

"With StoreMaven, we have learned how to optimize app store installs from our organic traffic."

App Store AB testing

App Screenshots - Just the Beginning…

A better version of your app page can double your conversion rates and significantly reduce the cost of user acquisition. You can test your icon, video, title and description to boost your growth.

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START WITH A SCREENSHOT TEST
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