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That’s the Tea 2021: How Can Contextual Marketing Boost Paid Install Growth?
Contextual marketing is much more than a nice buzzword. Watch this session from our 2021 conference to understand the tectonic shift in UA towards privacy-first advertising, SKAdNetwork as an alternative, and more.
The New Acronym for All Game Developers: What You Should Know About RTPs?
When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.
Why Custom Product Pages change UA and ASO Forever
Storemaven’s President Adam Rakib unpacks Apple’s new iOS 15 ‘Custom Product Page’ feature to explain how it will change the way your ASO and UA teams work.
The Audience Growth Stack & Mobile App Growth in 2022
Learn how to grow your apps and games audiences accretively with the audience mobile growth stack for 2022.
New Google Play Developer Console Marketing Capabilities: 2022 Update
Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Storemaven’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.
ASO App Store Category Spotlight: Food and Drink Apps
For our eighth installment in our category spotlight series, we're taking on the 25 top-grossing apps in the Food and Drink category. See what these household names are all about when it comes to App Store domination.
iOS 15’s Custom Product Pages (CPP) & Product Page Optimization (PPO) Officially Launched. What Should You Do Now?
In December 2021, Apple launched new iOS 15 features, Custom Product Pages (CPP) & Product Page Optimization (PPO). Learn how to utilize CPP & PPO for your app.
Mobile Growth-ers: Welcome to the Era of Intelligent Optimization
The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.
The Complete iOS 15 App Store Optimization (ASO) Guide
Apple’s iOS 15 will reshape the mobile marketing world. This iOS 15 ASO guide is all you need for increasing install rates and creating the right message for the right audience.
How to Strategize, Plan and Create Your First App Store Custom Product Pages
Custom Product Pages provide mobile marketers or user acquisition professionals the ability to create different product pages for different audiences for the first time ever on the App Store. This guide has everything you need to get started.